Book

Small business / by Eric Tyson, MBA, and Jim Schell.

Tyson, Eric (Eric Kevin), (author.). Schell, Jim, (author.).

Summary:

A guide to the nitty-gritty of small business This refreshingly straightforward book takes current and would-be entrepreneurs through the step-by-step process of starting, buying, or sustaining a small business. Discover whether entrepreneurship is for you and turn your business idea into a solid plan. Dig into jargon-free guidance on marketing, managing, and growing your business. Employee benefits, small business taxes, staying financially solvent--it's all in here, in terms anyone can understand. If you're itching to become your own boss, start with this guide. Inside... Evaluating your finances Building a business plan Funding your business idea Researching businesses to buy Attracting loyal customers Keeping an eye on the books Hiring & retaining employees Avoiding common mistakes.

Record details

ISBN: 9781394242764
ISBN: 139424276X
Physical Description: xviii, 442 pages ; 24 cm.
Edition: Sixth edition.
Publisher: Hoboken, NJ : For dummies, a Wiley Brand, [2024]
Copyright: ©2024

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

Introduction -- Getting started with small business. Is small business for you? ; Laying your personal financial foundation ; Finding your niche ; First things first: crafting your business plan ; Making financing, ownership, and organizational decisions -- Buying an existing business. Exploring buying a business ; Finding the right business to buy ; Evaluating a business to buy ; Negotiating terms and sealing the deal -- Running a successful small business. The owner's responsibilities in the start-up and beyond ; Marketing: products, pricing, distribution, promotion, and sales ; Tapping technology ; Keeping your customers loyal ; Managing profitability and cash ; Learning from the experiences of others -- Keeping your business in business. Finding and keeping superstar employees ; Providing employee benefits ; Handling regulatory and legal issues ; Mastering small-business taxes ; Cultivating a growing business -- The part of tens. Ten mistakes you don't want to make ; Ten tips for small-business success ; Ten ways the 2017 Tax Reform Bill benefits small business.